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Cookies Policy

This Cookies Policy sets out how we, Philip Morris Limited, as operator of this Website, use cookies and similar tracking technologies on our Websites to collect certain visitor information automatically. It explains how you can accept or refuse the cookies we serve and how you can find more information about cookies.

What are cookies?

Cookies are small text files that are placed on your computer when you visit a web site. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the web site owner (in this case, Philip Morris Limited) are called “first party cookies”. Cookies set by parties other than the web site owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the web site (like analytics, advertising and videos). The parties that set these third party cookies can recognize your computer both when it visits the web site in question and also when it visits certain other web sites.

Why do you use cookies?

We use cookies to collect certain information about the visitors to our Websites. This may include details of their computer's IP address, browser-type, and screen resolution, as well as certain behavioural or preference information, such as their language preferences or which pages they visited and for how long. This information enables us to understand how visitors use our website and to provide them with enhanced website functionality. However, it is collected in a way that does not enable Philip Morris Limited to determine the actual identity of its visitors, unless they choose to provide this voluntarily.

What cookies do you use?

Types of cookies served through our web site and the purposes they perform are described in the table below:

Third party Cookies

Below is a list of third party companies who we may from time to time for targeted advertising purposes and to improve or enhance the Website functionality and user journey. Appnexus Flashtalking DoubleClick Facebook Google Time Inc

Do you serve targeted advertising?

Yes. We serve cookies through our Websites for targeted advertising purposes and we allow the third parties listed above to do this for the purposes stated above.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies.  As the ways in which you can do this vary from browser to browser, please visit your browser's help menu for further details.  Please note that if you choose to reject cookies, doing so may impair some of our web site functionality.

Where Can I Get Further Information?

If you have any questions or comments about our Cookie Notice, please write to us at Smoke-Free Future Cookies Policy Team, Philip Morris Limited, 10 Hammersmith Grove, London, W6 7AP.

HML Data Sources

Office for National Statistics

Public Health England

Frontier Economics