Cookies Policy
This Cookies Policy sets out how we, Philip Morris Limited, as operator of this Website, use cookies and similar tracking technologies on our Websites to collect certain visitor information automatically. It explains how you can accept or refuse the cookies we serve and how you can find more information about cookies.
What are cookies?
Cookies are small text files that are placed on your computer when you visit a web site. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the web site owner (in this case, Philip Morris Limited) are called “first party cookies”. Cookies set by parties other than the web site owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the web site (like analytics, advertising and videos). The parties that set these third party cookies can recognize your computer both when it visits the web site in question and also when it visits certain other web sites.
Why do you use cookies?
We use cookies to collect certain information about the visitors to our Websites. This may include details of their computer’s IP address, browser-type, and screen resolution, as well as certain behavioural or preference information, such as their language preferences or which pages they visited and for how long.
This information enables us to understand how visitors use our website and to provide them with enhanced website functionality. However, it is collected in a way that does not enable Philip Morris Limited to determine the actual identity of its visitors, unless they choose to provide this voluntarily.
What cookies do you use?
Types of cookies served through our web site and the purposes they perform are described in the table below:
| Type of cookie | Purpose | What information is collected? | How can I opt-out? |
|---|---|---|---|
| Required cookies | Required cookies enable you to navigate the Websites and use its features, such as accessing secure areas of the Websites and using its services. | Your IP address, browser information | Because required cookies are essential to operate the Websites and the Services, there is no option to opt out of these cookies. |
| Performance cookies | Used to improve the Website function and performance. | Information about how you use our Website, including which pages you visit most often and if you receive error messages from certain pages. |
You can opt out of performance cookies using your browser settings. You can manage your privacy and storage settings for flash cookies. |
| Functionality cookies | All the Website to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features. We use local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our Website to personalize your visit. |
Your IP address and preferences you indicate (e.g. language selection) |
Learn how to opt out of functionality cookies using your browser settings. Note that opting out may impact the functionality you receive when using the Website. Learn how to manage privacy and storage settings for Flash cookies. |
| Targeting or Advertising cookies | We engage third parties to track and analyse usage from individuals who visit the Website, see or engage (e.g. click, like, share) with our various digital advertising assets. We will use the information collected to make your user experience and the ads you see more relevant to your interests. We may also share the information with third parties for this purpose. |
These cookies record your visit to the Website, the pages you have visited, the links you have followed and your engagement with our ads. Types of information can include IP Addresses, Annonymised User ID, Device ID, time stamp. No personal information will be collected unless voluntarily provided, with consent. |
To learn more about these and other advertising networks and their opt-out instructions, click here and here. To learn how to manage privacy and storage settings for Flash cookies, click here. |
Third party Cookies
Below is a list of third party companies who we may from time to time for targeted advertising purposes and to improve or enhance the Website functionality and user journey.
Appnexus
Flashtalking
DoubleClick
Time Inc
Do you serve targeted advertising?
Yes. We serve cookies through our Websites for targeted advertising purposes and we allow the third parties listed above to do this for the purposes stated above.
How can I control cookies?
You have the right to decide whether to accept or reject cookies.
You can set or amend your web browser controls to accept or refuse cookies. As the ways in which you can do this vary from browser to browser, please visit your browser’s help menu for further details. Please note that if you choose to reject cookies, doing so may impair some of our web site functionality.
Where Can I Get Further Information?
If you have any questions or comments about our Cookie Notice, please write to us at Smoke-Free Future Cookies Policy Team, Philip Morris Limited, 10 Hammersmith Grove, London, W6 7AP.