Smoking is harmful and causes serious disease. The main problem is the smoke itself.
When a cigarette is lit, it reaches high temperatures and produces approximately 6,000 chemicals. Around 100 of these have been identified by leading public health agencies as harmful or potentially harmful. The high levels of these chemicals in cigarette smoke are the primary cause of smoking-related diseases.
By eliminating combustion, innovative alternatives can deliver nicotine without smoke or ash. These products, whilst addictive and not risk-free, have the potential to significantly reduce the average levels of harmful chemicals compared to cigarettes